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In a world where the development of artificial intelligence can lead to the automation of certain tasks, creativity has become a fundamental human skill in the twenty-first century.
For the intrapreneur, it is an amazing tool for producing value. Creativity can help generate new and useful ideas to respond to complex issues. It can also help you findinnovation levers, using your imagination to overcome potential obstacles.
Creativity is an ability that everyone has. We use it to create connections, in order to generate ideas in response to a particular problem. And yet, many people wrongly consider creativity as a skill only owned by a small part of the population such as artists or innovation geniuses.
By creating the PLAY workshop, we wanted to go beyond these preconceptions by sharing two main ideas.
By creating the PLAY workshop, we wanted to go beyond these preconceptions by sharing two main ideas.
First of all, each of us has the ability to generate a large number of creative ideas. Studies in neuroscience show that our brain is capable of dynamically establishing, undoing and reorganizing neural connections throughout our life.
The second idea, which follows from this, is that creativity is a professional skill. It can be shaped and practiced daily, with time and willpower. You can decide to be creative! This can be achieved by trusting your open-mindedness and perseverance, and by using the right tools. You need to work in small steps to develop your inventiveness and that of those around you.
This module was created by theIHEDD and the AFD campus.
Overcoming preconceptions about creativity
Working on the conditions for the emergence of creativity
Knowing how to identify obstacles to innovation (personal or organizational)
Experimenting with a creativity technique
CREATIVITY RESOURCES
This digital card game has been created by AFD and the Institute of Desirable Futures to boost your creativity. Inspired by Edouard de Bono's Lateral Thinking principle, it allows you to take a "step sideways" to help you make decisions.
"99 ideas for finding ideas". This book is a goldmine of information for anyone looking for a practical array of "techniques" (tips, recipes, methods, tricks) to come up with new ideas.
Warhol, Picasso, Monet, Delacroix and many others: whatever our activity, we all have a lot to learn from the lives of great artists, the genesis of their creations and the contemplation of their work.